© Anastasia Barbashina 2024
Marketing strategy
Marketing strategy
My marketing strategy will give you a clear picture of your project's positioning and promotion, as well as a specific action plan to achieve the needed financial indicators
My marketing strategy will give you a clear picture of your project's positioning and promotion, as well as a specific action plan to achieve the needed financial indicators
This service suits new projects and existing businesses that need a restart. During 3 major and 2 supplement online meetings, we will analyze the current situation of your project; we will sort out such aspects as mission, target audience, pricing, etc., and compile the list of necessary actions to obtain specific results for your business
By the end of our cooperation, you will get a document that shows the whole picture of your product or service positioning and promotion, including promotion channels, budgets, contractors, and creatives. Besides, you will get a marketing strategy and confidence in the effectiveness of your actions
By the end of our cooperation, you will get a document that shows the whole picture of your product or service positioning and promotion, including promotion channels, budgets, contractors, and creatives. Besides, you will get a marketing strategy and confidence in the effectiveness of your actions
Anastasia Barbashina
Online marketing director in an international corporation with 12 years of experience
- Founder of 3 existing business projects
- 30+ companies have already undergone my professional consultation and got the desired result
- 20 cases of successfully done work with small, medium, and large businesses as well as experts (personal branding and promotion)
- Author of Telegram channel about experts' promotion
Questions that you can solve with my marketing strategy
Marketing strategy helps to solve such questions as:
For new projects:
01
How can I identify the aim and mission of my project?
02
I don't know what is my target audience and how to attract it
03
I don't know how to sort out the list of my services
04
I have several products and services but have no understanding of what their price should be
05
What advantages does my project have?
06
I have an excellent project idea but don't understand how to develop it
For existing business:
01
In our company, we haven't conducted an audit for a long time and need to know the effectiveness of present sales channels
02
I don't know how to withdraw my company from stagnation and achieve growth. We need new marketing solutions
03
I don't have new clients. What should I do to attract the new audience and maintain the existing client base?
04
I don't understand the uniqueness of my brand, product, or service
05
The company needs a new development strategy, but we don't have time to make it because of many tasks. What should we do?
06
How do we achieve efficiency in our social networks and websites?
07
I am afraid to lift the price of my product/service
08
The company needs a promotion, but we don't have any available funds. How can we cut our costs and relocate them to development?
Example of marketing strategy result
Problem:
An employed art director requested a marketing strategy for her personal selling presentation project.
Solution:
We analyzed the target audience and competitors; we identified the aims and mission of the product; we drew up the project's promotion plan on social networks and the Internet. By the end of our cooperation, my client had formed her personal brand and had launched her selling presentation project.
Problem:
A producer of nutritional supplements requested a new business strategy to increase sales
Solution:
We audited the company's income and expenses; we reinvested the released funds; we moved away from the old-fashioned network marketing model and transferred sales online. The work I have done has allowed the company to increase its income, as well as attract a new client audience.
Problem:
A new project with a limited budget that produces premium-class dumplings and khinkali in Mauritius has a vague launch and development plan
Solution:
We analyzed the Russian cuisine market; we identified competitive advantages against the background of other local brands; we packed social networks and created a product promotion plan on the Internet. From the moment the sales launched, the project became popular and reached a stable income after the first month
You will receive this type of document as a result of our cooperation
Stages of work within the provision of the service
Marketing strategy includes such stages as:
Step 1: Project analysis (90-120 minutes)
We analyze your project according to this plan: aims and mission of the project, product and pricing, target audience, pains, clients' emotions, and other fundamental questions. If desired, we will work on other relevant requests excluded from the core list
Step 2: Presentation of work (90-120 minutes)
I am showing the marketing strategy, recommendations, and marketing plan for future X months. After the discussion, we make edits if necessary. Additionally, we discuss open or new questions
Step 3: Final meeting (60 minutes)
I am presenting the final marketing strategy and plan. We are discussing the remaining questions
Step 4: Support after the project (45 minutes)
If necessary we arrange 2 supplement Q&A meetings of 45 minutes each. These meetings can be held only if you have already started working according to our scheme, but additional questions have appeared
A marketing strategy is a comprehensive service that allows you to outline concrete steps and draw up the promotion plan for your project. The marketing strategy parts mentioned below will definitely be included in your document
Anastasia Barbashina
About working with clients
Your strategy will consist of:
- Before we start it is important to understand what financial aims your project has (ex. X income per month) and what you are aiming at except for the financial result (ex. increasing the active audience, enhancing coverage, entering new sales channels, positioning, etc.)
- The mission is what you want to bring to the world with your project/services
- The project vision - how do you see the project in X years, is there any final goal
Example:
I am an independent marketer and I want to have my agency in a year
Based on the above, we are building a further strategy
- Analyzing current situation
- Searching for weaknesses, checking the price relevance on the market, deciding whether to raise the price and what we should do to make it
- Analyzing how the price is related to the current financial aims of the project
- Deciding on which product we are promoting so it makes money and affects other products' sales
- Making examples of target audience portraits
- If you have a client base, we will consider it, conclude on the target audience that brings money for the project, and make assumptions on the target audience that can also be covered in the future
- Why are you better than your competitors?
- Why should clients contact you and not other specialists?
Aim:
We should find the uniqueness that will highlight you among others and build a strong offer based on your advantages
The offer will be usable for social media, advert materials, leaflets, sites, etc. This is the key element of your strategy
- We will describe in detail the main problem groups, that clients come to you with and the pains you help to cover
- Helps to set you apart from the competitors and formulate future development possibilities for product line
- We will discuss current promotion channels, and identify their effectiveness; we will create a promotion strategy
- We will choose major and supplement ways of promotion
- We will make an approximate distribution of budgets for promotion, contractors, and the distribution of tasks into groups of “do it myself” and “delegate”
- What kind of products we can offer to our old clients and how we can competently tell about it
- I will prepare the website and social networks analysis with recommendations for their changes according to a new strategy
If during our cooperation you come up with a question about the structure of your website, the packaging of a particular product/service, or any other specification requests, we will also work on them
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Marketing strategy for an employed art director with the goal of additional income. Product - design of selling presentations
3-4 weeks for implementation
3 major meetings + 2 Q&A meetings
60-120 minutes
Project analysis with the creation of marketing strategy and consultation while working on the task
Marketing strategy
New projects that need new motion vectors or existing businesses that want to make changes
This service is suitable for:
from $1500
Clients’ reviews
- Alena LavrinetsArt director, selling presentations projectNastya, thank you so much for the marketing strategy for my project. This is my first experience with such work, I did not even expect that I would be so carefully guided to launch a personal project– design analysis of presentations. The questionnaire, the analysis on the calls, the strategy itself – everything is as professional and detailed as possible, which leaves no questions. If they appeared, I immediately received detailed answers from you. Starting with a complete misunderstanding of where to go, I received clearly described product goals, and an analysis of the target audience and competitors, with many recommendations based on your extensive experience with launching projects. Also the most necessary, in my opinion, is a strategy for promotion across different platforms, with a clear plan of action, and a lot of best practices, thanks to your endless training on related topics. Thanks again for the individual approach, motivation, and support.
- Evgeniya KirkovaPsychologist and nutritionistI started working with Nastya as a marketer, but she turned out to be a multi-armed Shiva! Her versatility and versatile talents are amazing! In addition to helping with marketing strategies, Nastya inspired me to publish a book that had been gathering dust on my desk for 3 years. She not only motivated me but also helped me edit, conduct a photo shoot for the cover, and build a promotion plan after publication.
Thank you, Nastya, I hope for a long cooperation together! - Anastasia DolmatovaOwner of Dolmatova Beauty Hub salon, MoscowNastya offered a lot of creative marketing solutions and developed a very clear and working sequence of my actions. We have changed the pricing policy, the concept, and the approach to working with clients. Together we have opened professional social media accounts that (oh gods!!) sell !!! As a result, I not only increased my revenue but also gained new clients and acquaintances. This led to the start of a completely new project on a much more extensive level. I am very happy about this collaboration. It has changed my life. Thank you so much for your hard work and time!
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©Anastasia Barbashina 2024