© Anastasia Barbashina 2024
Case
Development consultation on professional consulting for an art director on maternity leave
Action plan for launching a personal line of services
Sphere:
IT, design, art direction (small business)
Business model:
B2C
Work period:
1 day
Goal:
to create a personal project based on design expertise to generate a stable income
The client worked for a large international company as an art director. After going on maternity leave, she did not want to go out for hire again to be able to spend more time with her child and plan her time
Client's pains identified during the consultation:
A lack of understanding of where to start your project
No list of services
Difficulties in pricing services
No knowledge of how to promote herself and her services
An absence of a plan to find potential customers
The tasks set and types of work done
Based on the current situation, I have offered the following package of services:
- Work on the USP and creation of a list of services
- Development of a promotion plan and a content plan template for each type of service
- Creation of a marketing plan for the project launch
Together with a client, we have selected priority areas of work and drew up a detailed list of tasks:
01
To develop a project launch plan for the next few months
02
To analyze the existing professional experience to form a list of services
03
To set financial and personal goals and identify priorities
04
To determine the unique selling proposition (offer) so that clients understand why they should contact us
05
To prescribe the pain and emotions of clients for the social media content plan development
06
To create a checklist document and a list of recommendations for packaging and maintaining social networks
To get the best result, we gradually went through all the stages of work:
- We analyzed the work experience, skills, and professional qualities of the girl in detail
- We worked out her unique offer as a designer (how she compares favorably among competitors and why you need to buy services from her)
- We discussed which projects she knows how to do best and which ones she does best
- We have written down a list of all the services that she can provide
- We have defined goals and targets - financial and personal, as well as possible workloads by the hour
- We concluded which projects are more important to promote
- Several expensive, complicated services that she likes to do
- Several massive and necessary services for everyone - to ensure a constant financial flow
- We have prescribed pains of potential customers
- We have created an approximate template for a content plan for social networks, a website, and other advertising materials
Result:
The client received a checklist document that will help her generate new content indefinitely
- We have analyzed ways of service promotion
- We have outlined the main and secondary ones
- We have prescribed a promotional plan
- The client received several recommendations on the Telegram channel packaging and launch preparation
- We have drawn up a step-by-step marketing plan for the next 2 months, the purpose of which is to launch her project and start promoting her services
The result of the work
The main digital indicators that show the quality of work done:
+26
posts in Telegram and other social networks created with the help of a checklist document 3 months after the consultation
2
professional consultations with new clients
2
design concepts were created for participation in the competition. One concept was picked for testing for Telegram (Group call)
By the end of our work, we also came to the following results:
- We have formed two global directions in services (expensive and mass-scale), which create a balance between getting a stable income and enjoying your business
- With the help of a prescribed content plan template and a checklist document, the client has a tool that will help endlessly generate ideas for her social networks and other resources
- By the end of our work, the client gained confidence and the desire to start promoting her services
By the end of the project, the client received a recording of our meeting and recommendations for further development
It may seem to many that it is impossible to dive deeply into the task and find the right solution during one marketing consultation. In my consultations, as a practicing professional in the field of marketing, I do not give you template plans and development strategies but individually analyze each upcoming request. As part of this project, the client and I transformed her extensive work experience into high-quality packaged services. We also understood that she can safely combine home and work, earning money in a free schedule through a personal brand.
Anastasia Barbashina
Interesting facts about the project
Client's review
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©Anastasia Barbashina 2024