© Anastasia Barbashina 2024
Marketing consultation
Consultation • 90-120 minutes
Helps to look at your project or idea in a new light and opens new possibilities for development and growth
Helps to look at your project or idea in a new light and opens new possibilities for development and growth
A great way to disassemble your project or get an answer to a burning issue. During 1,5 - 2 hours, we will dive into the current condition of your business and reveal the spheres that need modifications (we will understand what we have to change to achieve the desired result). In the end, you will get all meeting records, a detailed plan for solving your request, as well as confidence in your power and motivation for future work
Anastasia Barbashina
Online marketing director in an international corporation with 12 years of experience
- Founder of 3 existing business projects
- 30+ companies have already undergone my professional consultation and got the desired result
- 20 cases of successfully done work with small, medium, and large businesses as well as experts (personal branding and promotion)
- Author of Telegram channel about experts' promotion
The questions clients come to me with
How can we emerge from the crisis?
How to launch a project from scratch?
How can I develop a high-quality personal brand?
How can I create a successful marketing strategy?
How can sales be increased and successful sales channels built?
How to work on positioning?
Questions that we are solving in consultations
During the consultation, we parse a wide range of questions the entrepreneurs are concerned about
For experts and personal brands :
01
I have a degree, profession, and experience, but I don't understand where to start
02
How do I understand which channels to promote my products or services through?
03
I don't know how to determine the list of my services
04
I can't raise the price of my services so I lose my income
05
I don't see the strengths of my professional experience
06
How should I promote myself in Telegram? I need a strategy and a content-plan
07
I want to promote my website, blog, or services, but my budget is tight
08
What should I do to increase my presence online?
09
I don't have time to deal with all the necessary tasks. How can I stop losing money and start delegating?
For business promotion:
01
I need a rebranding and new sales channels
02
I want to launch a new project but I don't know where to start
03
I don't know how to lift my company from stagnation and succeed. We need new marketing solutions
04
We need to formulate a unique selling proposition, but we don't know how
05
How can I increase my company's presence online?
06
How do we achieve efficiency in our social networks and website?
07
The company needs a new development strategy, but we don't have time to make it because of many tasks. How can we start delegating and setting priorities?
08
Business is stagnating. How can we motivate the employees to make the company grow?
09
The company needs a promotion, but we don't have any available funds. How can we cut our costs and relocate them to development?
Example of consultation result
Problem:
The beauty salon founder requested to increase the revenue of her business
Solution:
We found weaknesses and strengths of the brand; we reconsidered the pricing policy, concept, and approach to communication with clients; we created accounts in social networks. The work we have done resulted in income growth and new clients.
Problem::
Design expert has problems determining the list of services and forming a positioning
Solution:
Through discussion and clarifying questions, we have managed to set the prioritized areas; we have formulated the services' uniqueness and highlighted several advantages against the background of competitors; we have emphasized the personal brand. As a result of the ongoing consultations we correctly placed accents in promotion of the specific types of services and attracted new customers.
Problem:
The art director with a personal brand needed to figure out the positioning of the formed services set
Solution:
We discussed every type of service in detail and formed potential pains with which customers apply for them; we have identified the expert's strengths and the direction of personal brand development. My consultation helped the client create a further content plan and the expert blog format.
You will receive this type of document as a result of our cooperation
Stages of work within the provision of the service
Marketing consultation includes such stages as:
Step 1
You send an application with a description of your request
Step 2
After the examination of your request, I will contact you for further negotiation
Step 3
Together, we agree on the meeting's time and date, according to your and my comfortable timetable
Step 4
During the day after the consultation, I will send you the record of our meeting and a marketing report with a plan of action and recommendations for working on the task
I approach each client's request individually. But, there are some aspects of the consultation that we go through without fail
Anastasia Barbashina
Аbout working with clients
Step 1: Analysis of base marketing elements
The mandatory stage includes key questions that form your marketing core. To effectively solve other tasks we first need to analyze the base:
- your product or service (detailed description)
- defining the uniqueness, strengths, and weaknesses of your product/service
- assortment and pricing
- target audience
Step 2: Analysis of one or two burning issues
At this step, we can go through one of these topics:
- positioning
- customer retention and engagement
- business problems and ways to solve them
- clients' main needs and potential pains
- what do clients get after the cooperation?
- content plan for business promotion
- analysis of sales channels (with recommendations)
- search and selection of new sales channels
- income and expenses optimization
- the selling structure for the website
- packaging and strategy for social networks
- personal brand consultation (analysis and recommendations)
#similarcase
Development consultation on professional consulting for an art director on maternity leave. Action plan for launching a personal line of services
#similarcase
Marketing strategy for an employed art director with the goal of additional income. Product - design of selling presentations
#similarcase
Rebranding of a Moscow region beauty salon that increased the average check and raised sales. Strategy for services catalog expansion, supplement business opening, and personal brand development
summary with recommendations
meeting record
90-120 minutes
A consultation with a detailed analysis of your question in the marketing or business sphere
Marketing consultation
New projects that need new motion vectors or existing businesses that want to solve specific questions
This service is suitable for:
$350
Clients’ reviews
- Anastasia DolmatovaОwner of Dolmatova Beauty Hub salon, MoscowI want to share my impressions of working with Nastya, as I am sure that this experience of mine is necessary and useful to many. I have been working for myself in the beauty industry for 15 years. My business is successful, but small. Of course, I always had enough to live on, but there was no growth, my income was stable and kept pace with inflation. But with the advent of a child, the income had to be doubled. I asked Nastya: How can I double the income from my business? During the consultations, we sorted out its weaknesses and strengths. Nastya offered a lot of creative marketing solutions and developed a very clear and working sequence of my actions. We have changed the pricing policy, the concept, and the approach to working with clients. Together we have opened professional social media accounts that (oh gods!!) sell !!! As a result, I not only increased my revenue but also gained new clients and acquaintances. I am very happy about this collaboration. It has changed my life. Thank you so much for your hard work and time!
- Iulia KonovaArt directorNastya! Thank you so much for the serial consultations! It has been difficult to determine the list of my services and positioning. With the help of your clarifying questions, I have identified priority areas for myself. It turned out to be much easier to discuss it via Zoom meeting rather than doing it alone with the list of questions in the questionnaire. At each step, one feels attentive to the details and theme of the project. Thank you for the ability to listen, extract useful information, get to the bottom of it, and correctly highlight the necessary details - it's just what I needed!
- Levon MusoyanEntrepreneur and CEO of "MBS"Friends, it's rare to find such a pro that you want to recommend. For many years, I have been looking for who will pull out of me who I am. Not the one who says: Here's the questionnaire, fill it out and I'll think about it later. Anastasia is a real pro who will help you identify yourself and formulate a message to the world about who you are. Now I have found such a pro and I want to share with you the review I wrote for her.
👌 My review of the strategic session with Anastasia Barbashina
I had several products formed before. Crookedly, obliquely. These were "hypothesis services". It's time to conduct an audit and put things in order. ON-TIME
What did Anastasia do?:- very professionally and correctly, she overcame my resistances and gags in detail, took out every client pain that I solve
- took out every client's pain in detail, which I solve
- helped me understand that every client's pain is the basis for content for my channel
- helped me understand who I am and what I can do for my clients
- (the most important thing) helped me realize my identity, understand that I am a pro, and boost my self-esteem.
💎 As a result of our strategic session, I have a clear strategy for what I need to do, how and what kind of content to write, what I can write, how to position myself, and how to organize services better. To prevent me from merging, Anastasia has prepared a clear plan, which I am now following at my own pace..
If you have any supplement questions
To sign up for a consultation on this service
If you have any additional questions, contact me here
Sign up for a consultation on this service
By clicking on the "Send" button, you agree to the Privacy Policy and the Consultation conducting rules
©Anastasia Barbashina 2024