© Anastasia Barbashina 2024
Branding. Rebranding
Branding. Rebranding • 120 minutes
A well-developed brand's name and image will help you get long-term clients who will make your project more recognizable and memorable
A well-developed brand's name and image will help you get long-term clients who will make your project more recognizable and memorable
This service is suitable for new projects and existing businesses that need a new name and brand image
Within 3 online meetings, we will discuss the idea, mission, target audience, pricing policy, and other key factors forming your product, service, or company
In the end, you will get a name representing the essence and values of your project, 5-6 slogan options, the brand's legend, and self-confidence
Within 3 online meetings, we will discuss the idea, mission, target audience, pricing policy, and other key factors forming your product, service, or company
In the end, you will get a name representing the essence and values of your project, 5-6 slogan options, the brand's legend, and self-confidence
Anastasia Barbashina
Online marketing director in an international corporation with 12 years of experience
- Founder of 3 existing business projects
- 30+ companies have already undergone my professional consultation and got the desired result
- 20 cases of successfully done work with small, medium, and large businesses as well as experts (personal branding and promotion)
- Author of Telegram channel about experts' promotion
The questions clients come to me with
How can we emerge from the crisis?
How to launch a project from scratch?
How can I develop a high-quality personal brand?
How can sales be increased and successful sales channels built?
How can I create a successful marketing strategy?
How to work on positioning?
Questions that you can solve by branding and rebranding
Service "Branding. Rebranding" helps to solve such questions as:
For new projects:
01
I have an idea of the brand, but I can't come up with a good name for it
02
How should I name my brand so that it will be remembered by several people?
03
I need a slogan reflecting the essence of my project
04
How should I correctly form the image of my brand?
05
What should be delivered to my brand's consumers through website information and creatives?
06
How can a brand's legend help me in launching my business?
For existing business:
01
My project's name does not correspond to my vision. I need something new
02
Our company changed the direction of activity and now we don't know whether we need a new name and slogan
03
What kind of slogan is needed for a product, service, or business to succinctly and easily reflect the essence of my business?
04
During the existence of our brand, we have strongly grown and now need a new legend reflecting our scale
Example of branding and rebranding result
Problem:
A new project that produces premium-class dumplings and khinkali in Mauritius needed a name and positioning
Solution:
Based on the brand's products, we have selected the name "Dumpling Madness" through which it immediately becomes clear to customers what exactly can be purchased from this brand. We have built the brand's legend and ad creatives using the competitive advantage of the business: dumplings and khinkali made of high-quality raw materials
Problem:
A producer of nutritional supplements decided to change its name and product design
Problem:
A producer of nutritional supplements decided to change its name and product design Solution: We analyzed all the brand's products; we formed new lines based on the company's direction and product advantages; we created a new name and brand legend that helped create visual style, website, and social media content
You will receive this type of document as a result of our cooperation
Stages of work within the provision of the service
"Branding. Rebranding" includes such stages as:
Step 1: Project discussion (120 minutes)
We discuss all the details of your project that are essential for name, slogan, and brand legend creation
Step 2: First version of work (120 minutes)
I am presenting the results report document in which you can add corrections and recommendations. The work presentation is held 10 days after the first call. It contains:
Naming
Slogan
Brand legend
Naming
- Selection of 5-6 names corresponding to the principles of uniqueness and brand's idea
- The names are not checked by state and registration authorities (my recommendation is to contact a lawyer in this case)
- Naming is done in Russian or English languages
Slogan
- Selection of 5-6 slogans for your brand
- 1 slogan is used on the company's website and branded media. You can use other options in social media, advertising campaigns, presentations, etc.
- Slogans are done in Russian or English languages
Brand legend
- Artistic text of up to 2000 characters representing the idea, motive, mission, and brand values
- You can develop your project's positioning and marketing strategy using the created legend
- Brand legend is done in Russian or English languages
Step 3: Final edits and approval (120 minutes)
During the third meeting, we look at the final version of the work and approve it. You are getting the marketing core of your project and a document with naming, slogan, and brand legend. This information can be used to create a brief for corporate identity development, to build a strategy, or to make a partnership presentation. The final meeting is held 7 days after the second call
I approach each client's request individually. But, there are some aspects of the brand creation that we go through without fail
Anastasia Barbashina
About working with clients
10 basic brand components that we will analyze:
- Essential information for name, slogan, and legend ideas generation
Notice:
All brand elements should match each other and the idea embedded in the brand
- Form the basis of naming, slogan, legend, and other brand and marketing elements
- Your vision of the brand's future
- Which countries will your customers come from?
- In which countries you are planning to provide services?
- Your potential client's portrait
- Discussed to reflect your company's possibilities in "about us" texts and brand legend
- Form and explain what makes you stand out from the competitors
- Analyze the mentioned competitors
- Discuss their strengths and weaknesses
- Conduct an additional analysis
- What do clients get from working with you, and what pains do you cover
- Make a list of words that are associated with your brand
#similarcase
A successful opening of a premium beauty salon in Mauritius with NDA income in the first month. Marketing strategy for the beauty industry startup
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Rebranding of nutritional supplements series with a result on the third month of work. How the transfer of sales online led to a rapid growth of $5.500
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Rebranding of a Moscow region beauty salon that increased the average check and raised sales. Strategy for services catalog expansion, supplement business opening, and personal brand development
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Minimum investment and NDA revenue in 2 first weeks after the launch. Is it profitable to start the delivery of Russian cuisine in Mauritius?
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Mono-confectionery with $1.650 of monthly revenue only by recommendations. An example of creating your own business without investing in advertising
brand creation (rebranding)
project audit
1,5 - 2 months
Managing the brand's packaging and positioning to reach new business results
Branding. Rebranding
New projects that need naming, slogan, and brand legend or existing businesses that want to change the name and brand's image
This service is suitable for:
from $2500
income and expenses analysis
Clients’ reviews
- Albina DabyFounder of Daby Beauty Oasis salon, MauritiusAnastasia has done an exceptional job helping to launch our beauty salon. Her contribution to the entire internal system establishment has been invaluable, thanks to which we have seen steady growth for the past three months. She not only proved herself to be a highly qualified specialist but also a pleasant person to communicate with. It was a pleasure to work with Anastasia on a personal level. Her professionalism, creativity, and deep understanding of marketing in the beauty industry have played a key role in our success. We are sincerely grateful to Anastasia for her hard work and dedication to our project, as well as for the warm and friendly communication during the work! Daby Beauty Oasis.
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©Anastasia Barbashina 2024