© Anastasia Barbashina 2024
case
Rebranding of nutritional supplements series with a result on the third month of work
How the transfer of sales online led to a rapid growth of $5.500
Sphere:
nutritional supplements, health products (small business)
Business model:
B2C
Work period:
6 months (operating business)
Investment:
$1.650 (reinvestment of funds from reduced expenses)
Goal:
develop a new business strategy and increase sales in any way possible
The company produces dietary supplements and wellness products from brown kelp, fucus algae, medicinal herbs, and plants. The brand's catalog consists of more than 30 different health and beauty goods
Client's pains identified during the consultation:
Stagnation of sales, which periodically turns into a recession
The main sales channel is outdated network marketing.
The company's staff mainly consists of unmotivated employees who are not interested in the development and growth of the company.
Outdated product packaging that does not attract customers
A lack of competent organization in product lines
An outdated website that does not bring traffic and is not promoted
The tasks set and types of work done
Based on the current situation, I have offered the following package of services:
-
-
-
Financial condition audit and cost reallocation -
The development of an online promotion plan (website, social networks, marketplaces)
Together with the company's management, we discussed what exactly needs to be changed to achieve the desired result and formed a detailed list of tasks:
01
To create a new Immuno Shop brand and develop its slogan, legend, and visual design
02
To create new product lines that are understandable to consumers
03
To make a new user-friendly and informative website based on the brand's product catalog
04
To look through the company's expenses, identify unnecessary ones, and exclude them
05
To test current and new online sales channels
06
Transfer sales online to increase brand awareness
To achieve this goal, we gradually went through all the stages of work:
Rebranding
Rebranding
- The rebranding of products and company name
- The creation of an updated website
- An audit of company expenses
- The reduction of staff and office space leased by the company
- The reallocation of expenditures to effective online sales channels
- A test of an online promotion strategy: introducing the audience to the brand and arousing interest
- The creation of a brand account on Instagram and marketplaces to transfer sales online
- The hiring of a permanent team to work on social networks and marketplaces
- The control over the content plan creation
The result of the work
The main digital indicators of 2021 that show the quality of work done:
$1.650
Were released and reallocated to new sales channels
$2.200
Were earned through Instagram sales in the 2nd month after the launch
by 20-30%
The income through social networks has increased
~$6.600
Are total online sales for 3 months after launch
As a result of the joint work, the client received a 10-page document and recommendations for further company development
When working on this project, my client and I faced the task of increasing the company's sales in any possible way. After analyzing the products and the general condition of the brand, we decided to rebrand the products and the corporate website, as well as launch online sales channels. This decision made it possible to present the manufacturer of dietary supplements and wellness products in a more attractive light for potential buyers and to increase its income and recognition.
Anastasia Barbashina
Interesting facts about the project
Reviews of brand clients
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©Anastasia Barbashina 2024